This column is a cooperative writing effort by our team of experts. Each month, one team member will contribute a column that focuses on his specific area of expertise.
Our customers’ needs are changing dramatically—is your company changing to keep up with their needs?
ASC's West Coast Sales Manager John Tusant talks about the challenges of successfully selling technology in the PCB market today.
Although RF/microwave technology has been around for a considerable amount of time, many people are still not sure exactly what it is. This month, John Bushie dedicates his column to explaining exactly what it is, why it is used, and in what products is it used.
We are packing increasingly more computing power and hence capabilities in smaller packages thus creating a need for smaller but more powerful and more flexible circuitry. Flex circuitry is in virtually every new product today from cellphones to medical devices, to scanners for ultrasound wands, industrial, and new defense/aerospace products.
We all need to talk to one another. You need to work closely with your customers. An open, collaborative, and cooperative partnership will lead to both your company’s success, and the success of your customers.
Probably one of the hottest, or should I say coolest, technologies today is LED. I would also venture to say it is one of the fastest growing as well. All you have to do is look around you can see evidence of this everywhere from holiday lights in your home and Jumbotrons at sports arenas, to highway and business signage. The lighting industry is now dominated by LED technology.
The age of much finer lines and spaces is upon us. After years of slowly moving towards this technology our customers are now demanding that all of us provide them with fine lines and spaces.
This new column, Standard of Excellence, represents a cooperative writing effort by a team of experts at American Standard Circuits (ASC). Each month, one team member will contribute a column that focuses on his specific area of expertise.